DR. R.O.L.D.S.

1970 Cutlass Supreme Y79 SX W-32 Convertible

As one of the fortunate humans to have grown up in the time when these cars
were a consistent daily sight, my family (especially my dad) was an Olds family,
from my earliest memories of my Dad's first 65 Dynamic 88 sedan, his 69 Delta
88 Royale sedan, his 74 Delta 88 Royale sedan, to his 81 Delta 88 Royale sedan.
My Mom got into the game a bit late, but by 1975 she entered with the purchase
of a brand new Cutlass coupe. I myself have owned many Oldsmobiles over the
years, my wife also owned a 72 Supreme coupe, that unfortunately was in an
accident during the 30th anniversary of owning it by a newly licenced 16yr old.
Thankfully she was not hurt badly, but the car was a total loss. Today our
primary focus has been on the preservation of my 70 SX W32 convertible
that I have owned since 1999.

I would love to babble on and on about my love and passion for cars, but
here is a little babbling about business.

I have collected GM and Oldsmobile memorabilia for many years, window
stickers, sales brochures, assembly manuals, etc. and in 2016 from having
pretty much all documentation on my wife's 72, one piece we did not have
was the window sticker, so it was decided I would create one for her 72.

I started collecting more and more authentic stickers, pics of stickers, GM
bulletins, shipping orders, check sheets, and other miscellaneous Olds literature,
from all the different years that I could put my hand on, I began amassing
quite a large database of information in the process.

During my research I did come across the blank sticker templates that were
available online, then immediately started comparing them to the authentic
stickers in my collection, and saw that they were quite different. Studying
them more closely, I noticed more and more of the differences, even text and
verbiage on most had many errors.

As my research continued, I learned more and more about the changes
and small idiosyncrasies that were particular to each factory and vehicle
application, text spacing, commas, abbreviations, asterisks rotated
differently, fonts, serials, perforations, pin feeds, prefixes, suffixes,
the list goes on and on.

Being a computer graphic designer, I had already decided to create my
own templates from scratch from the get go, wanting to ensure they
are as accurate, and authentic looking as they can be.

Starting with the stickers from 1964-1973, it definitely became quite the
challenge to create a document that would mirror a window sticker produced
from each of their respective factories, and many months were spent creating
each template from scratch to reproduce as much detail as was possible.

I then began researching additional years, 1974 through 1987 and decided
to take the even larger task of creating the sticker templates for those years,
learning all the nuances and varying sizes as the model years progressed.

The template blanks I have created for each year and model are about as
100% accurate, and possibly the most accurate short of an NOS template.

1972 Cutlass Supreme L-34

We custom create all our window stickers and document templates, we never use generic, pre-printed templates.
These off-the-shelf templates are often factually incorrect, imprecise compared to the originals,
and are typically marketed as suitable for multiple model years despite differences.

Instead, our focus is on authenticity. Our reproductions are created using the correct IBM fonts specific to the era,
as originally used by General Motors. We understand that each model year had distinct characteristics
from slight to major, that classify a vehicle. Therefore, we utilize the appropriate template based on your
vehicle's specific year, model, build factory, and production month, ensuring historical accuracy.

It is such a privilege for us to be able to do our part to further nurture the history, preserve and honor the legacy
of such a major iconic brand and part of American automobile history that is Oldsmobile.

Our foremost goal is to provide meticulously researched, faithfully recreated historic reproduction window stickers and paperwork,
helping owners celebrate their individual car's unique story while also serving to complete each vehicle’s documented history
to be preserved for future generations of Oldsmobile and classic car collectors and enthusiasts for years to come.

Not only are we total Oldsmonerds, but we also take tremendous pride in the precision and authenticity of our work.
Every one of our window sticker and document form templates is meticulously re-created by hand, specific to each year and model
using original window stickers and source documents as references. Unlike the generic, blank templates commonly
found online, our forms accurately reflect the format changes and subtle design nuances that occurred throughout each model year.
Generic forms take a one-size-fits-all approach, using the same layout for multiple years, but for us, that level of inaccuracy simply isn’t acceptable.

Across Oldsmobile’s production history, templates often varied not only by model year but also by factory of origin, country of production,
and even build date. We always ensure that the correct forms are used, taking all of these criteria into account.

Vehicle MSRP and option prices also changed, sometimes multiple times, during a single production year.
To ensure total accuracy, we use original period Oldsmobile Dealer Price Guides along with an extensive collection of
archival source materials. This allows us to calculate the proper option and MSRP pricing specific to your car’s exact build date.

For all our window stickers and documents, we are the ONLY ones that use the correct, authentic IBM fonts as used by GM for that time period,
ensuring a truly period-correct appearance. We do our best to go the extra mile (and sometimes a few feet more here and there!) to research
all correct options specific to each model/year, which is imperative in accurately calculating between extra cost options and
standard options for all specific years/models, and use the correct option verbiage and option listing order as it was often times
very different from model to model. Over the years we have built an extensive database based upon model, year,
build factories, and import/export status (Canadian, etc.) that will ensure exact descriptions of the options.

We work closely with you throughout the entire process, giving you every opportunity to review and approve drafts before final production.
Clear communication is our priority to ensure your complete satisfaction.

All window stickers and documents will be period aged (recommended), heavy reliced to preference, or not at all if you choose.
All window stickers and documents will come in 4mil Heavy Duty clear plastic display sleeves.

If you have a complete restoration, survivor (or anything in between!), a window sticker
is the perfect finishing touch and a great conversation piece that will add to any discriminating Olds Ride!

1968 Demmer Tool and Die - Detroit, Mich

*All window stickers and documentation created herein by DR. R.O.L.D.S. are for novelty and educational purposes ONLY, and are not, and will not be represented, or be
substituted as authentic documentation at any time. Most all stickers and documentation created by DR. R.O.L.D.S. can, and may contain approximation and conjecture
based upon information as provided to DR. R.O.L.D.S. by it's clients as to option accuracy, final factory cost, occasionally dealership names, dealership codes, and factory order
numbers unless 100% clarifying documentation is provided by the client to DR. R.O.L.D.S. prior to documents creation. All documents are watermarked denoting they are reproduction.

			82